Measuring Investment – (Returns
Measurement)
First Principles
Ø 
Invest in projects that
yield a return greater than the minimum acceptable hurdle rate.
Ø 
The hurdle rate should be
higher for riskier projects and reflect the financing mix used - owners’ funds (equity)
or borrowed money (debt)
Ø  Returns on projects
should be measured based on cash flows generated and the timing of these cash
flows; they should also consider both positive and negative side effects of
these projects.
Ø 
Choose a financing mix that
minimizes the hurdle rate and matches the assets being financed.
Ø 
If there are not enough
investments that earn the hurdle rate, return the cash to stockholders.
Ø 
The form of returns -
dividends and stock buybacks - will depend upon the stockholders’ characteristics.
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