How can I do business on the web?

How can I do business on the web?

Essentially, doing business on the Web can be broken down into five main requirements.

• On-Line Store

The obvious requirement is an on-line store, or commerce-enabled Web site where goods or services can be described and selected.

• Payment Processing

While it is possible to run an on-line store without accepting on-line payments, this is cumbersome and rarely successful. Accepting on-line payments is therefore essential - and at the moment this means credit cards.

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• Shipping/Order Fulfillment

OK, so you've made your sale and now you've got to deliver the goods. Just package them up and ship them off. Easy - except what happens if you get dozens or hundreds of orders a day?

• Customer Service

Support, Complaints, Returns - the biggest complaint about E-Commerce is the poor level of customer service in the event of problems.

• Promotion

The big one! Even if you do everything else right, without successful promotion your on-line business will fail.

What do you mean by E-commerce? E-commerce simply means buying and selling of goods and services across the Internet
		.
	What do you mean by Shopping Cart?
	Shopping Cart is like a storefront where you can display your products, catalogue, price etc.

	What is a payment gateway?
	A payment gateway is a software program that integrates to a merchant's website for the purpose of transmitting transaction data to the credit card acquirer for both authorization and settlement purposes. It is the Internet's virtual equivalent to the physical world merchant terminal.

	Who provides this payment gateway services?
	Payment Gateway Service are provided by Banks or Authorized Companies who can accept credit card online.

	What is a credit card acceptance account or merchant account?
	A credit card acceptance account is a special bank account that enables your business to accept payment by credit card. Credit card payments can only be processed through this type of account.

	How this Payment Gateway Systems works?
	The working is very simple when you are completed with the purchase of goods you would be redirected to a secured page which starts with https://secure.domainname.com on the browser where you have to fill up detail information along with your Credit Card Information which will enable the transaction to get completed.

Therefore, in assessing the company's chances to successfully enter this market, a complete SWOT analysis should be made.

Strengths

• Professional and high-quality site
• Evading intermediaries, direct connection with end-users
• An idea of flexible business able to respond to variety of requests
• Strong creative and programmers' team
• Mobile and easy-lo-launch business
• Innovative members
• Wide range of services
• Comparatively low price
• Superior technology used
• A level playing rules of the industry, where small business can show as credible and professional as its large competitors
• 24-hours working pattern
• Great attention to customer satisfaction and informing
• Reduced costs compared to non-online business
• Streamlined business processes reducing the cost of the customers' operations

Weaknesses

• Relatively small number of staff members
• Scarce legislative ground, need for legal advice and study of regulation in the field

Opportunities

• Possible offers of multi-channel marketing expertise, business and site analysis, creative development offer, pay-per-click technique service, services of affiliate marketing, Search engine optimization and possibly others.
• Enhancing design solutions to include: website design, animation, multimedia integration, flash design, logo design, character development, web design maintenance and hosting
• Active promotion campaign including as much means of e-commerce marketing as possible
• Constant conducting user testing and arranging receiving their feedback to be able to objectively evaluate the quality of the services rendered
• Possibility to enhance the company's team in future to create British, French, EU websites of the company to access these countries' markets
• Access of the business to global markets
• Flexible programs of price reduction, offering free site maintenance, assistance and consultation
• Developing and offering unique custom software at competitive price
• Possibility to sell the program's script to the customers for their independent work

Threats

• A great number of competitors
• Great IT, web-design and programming companies which have more experience in delivering such services and have their constant customers
• Threat of business overflowing with small business companies from transitional economy countries able to offer lower price for their services
• Security issues can pose threat and should be thoroughly considered